Company News, New Products

Clean Beauty Brand W3LL Reformulates & Redesigns Makeup

As W3LL celebrates 13 years, the natural cosmetics brand has new formulas, new packaging and new products.

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By: Charlie Sternberg

Associate Editor

W3LL People, a 'clean' beauty pioneer, has a new look, new formulas, and new products. The brand celebrated 13 years on June 28, and is known for its dermatologist-developed, plant-powered, high- performance products. The brand's new look is sleek, simple and modern, with sustainable packaging.  Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, says, “With this next phase in the brand’s evolution, we’re excited to offer more of a selection and ease while maintaining our...

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